Does the marketing team own the brand image? NO! But are they not in charge of the logo and things like that? Yes, but the company’s brand image is owned by EVERYONE! From the way the phone is answered, to the contents of every email, to how a sales person behaves in a meeting or […]
Brand image, who owns it? Read More »
We all know the branded pens, shirts, pads and so on that companies give out, but are there items that should not be branded at all, ever? I set that question as I have been asked by a client to see if co-branded face masks are a thing. Given that the government is currently still
When is branded merchandise a piece of merchandise too far? Read More »
You are probably fed up reading how there is going to be a new normal, but what does that mean for you? Your clients? Of course, that depends on the sector that you are in, and where you and they are based. Different geographies and different sectors have different rules. What is important is keeping
Using Marketing to Bounce Back after Covid-19 Read More »
Don’t just turn up to an exhibition and expect people to queue up to talk to you if you’ve not told them ahead of time you will be there: Tell people you are going to be there so that they seek you out and then tell people that you were there so that they look out
Sometimes less is more! Always prioritise quality over quantity, whether leads, fans and followers or how many e-shots you send out. Catrina Clulow
Quality over quantity Read More »
Know where you want to get to and then plan your activities to get you there. Concentrate on your own path not that of following your competitors every action. Catrina Clulow
Why are we doing this? When….? How….? Who ….? What…? Where….? The basic questions you need to ask for each marketing activity to decide whether to do it or not, no matter how big or small your company. Catrina Clulow
Marketing activity Read More »
Always have measures of success for each campaign, then measure and learn. There’s always something that can be improved in every marketing campaign whether or not you hit the targets. Catrina Clulow
Measures of success Read More »
Want to know if you should do a specific marketing activity? Will the projected results earn you more money than leaving the money in the bank? If so do it, if not don’t! ROI is king. Catrina Clulow
Return on Investment Read More »
