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12 reasons why use an external marketing consultant

You know that your small business needs an impetus to get to the next stage of growth. You feel that you are trying to do too much and need to outsource some of the tasks for the greater good of the business. But why choose an external marketing consultant? Complete marketing: the foundation of business …

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Chick Chick Chick Chicken

Recently due to pingdemic some firms have been having issues with obtaining supplies. Two companies in particular have been in the news so let’s look at each in turn – they both involve chicken. KFC put out a press release saying that they were experiencing shortages of some products and that there would be items …

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Straplines: why?

Why do companies spend a lot of time and effort on a strapline (sometimes also called tag-line)? To sum the company up and be easy to remember If I said to you “anytime, any place, anywhere” Well if you are British and over 40 you would immediately say Martini. “A xxxx a day helps you …

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Buyer Personas

A few weeks ago we looked at the Decision Making Unit for B2B roles, but what if you are a consumer facing business? Well, you have your buyer personas to define. How do I define a buyer persona? In short it is what your ideal customer(s) looks like. The more you understand your ideal customers …

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