Know where you are going with a clear marketing strategy

No matter how large or small your company, you need to know what you need your marketing to deliver. It doesn’t have to be complicated, it doesn’t have to be expensive, but it does need to relevant and targeted.

Developing marketing strategies is one of the core offerings of Cut Through Marketing. After all, the 7 Marketing Ps really should be “Proper Planning and Preparation Prevent Pathetically Poor Performance”. That is planning for Promotion (the one everyone thinks of first with marketing), but also Pricing, Place (how you get your offering to market), Product (what your offering is), People (who is delivering the offering), Physical Evidence (if a service offering), Process (as Customer Experience is key in getting word of mouth referrals and repeat business). Nowadays, these are joined by one more P – Planet – how your company and offering affects the environment.

Sometimes you can be too close if you are in the company itself, or you just don’t have time, so ask Cut Through Marketing to help you out with your marketing strategy.

Let’s clear out the things that do not work and then bring in the marketing strategy and techniques that will deliver the results your business needs to springboard your sales.

What steps do we typically take in developing your marketing strategy?

1. Review what your marketing strategy is today
2. Have a detailed conversation with you to find out what makes you and your business tick. What you want from your business, your aims, objectives. What is working, but more importantly what is not? Then we can clean up or sweep to one side those to free up time and money for those tactics that will deliver the sweet prize of success.
3. Draft a marketing strategy including goals, SWOT, PESTLE, competitor analysis, stakeholder analysis, product / service analysis, pricing overview, buyer personas and marketing communications overview.
4. We have a second workshop to discuss the draft strategy.
5. Based on the workshop results, we finalise the strategy and send it to you to use to make your company successful.

All delivered in a no-nonsense way, to maximise your results and impact your bottom line (else why are you doing it?)

Typical questions we are asked:

Will the marketing strategy be all about social media?

Doubtful, not all your customers will be on social media.

Will it all be about expensive advertising?

No! The marketing arsenal has lots of tools that are more accountable AND more cost effective than advertising. It is about knowing which tools to use, when to use and how to use them to get the results that your business deserves.

How do I know who I should be marketing to?

That's why we analyse - your stakeholders, your buyer personas, your  products and services.

Getting the right message at the right time in the right way to the right target audience will deliver the results that you crave.

Let Cut Through Marketing help you to cut through the chaff to get to the wheat!

Our Marketing Strategy development packages start at £3,900 ex VAT. If you still have questions, just drop us a line and we'll happily answer them. If you want a sample of how we work with a client then maybe a Marketing Power Hour is for you.