What is Business Mentoring and what should you expect? Many start-up and small organisations think that they have to have all the answers and do everything themselves. That is not so. I have discussed previously when you should look to have additional external help. That article looked at taking on admin support, but sometimes you […]
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Are you ready for Business Continuity Challenges? This past couple of years has been a challenge for many businesses, ours included, but have you used the time well to be able to cope with upcoming business continuity challenges? A while back I went to my home office, opened up, but no electricity. We had been
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Getting to know your competitors Identifying who your competitors are for some organisations is easy, so their competitor analysis is straightforward. For example, if there are four widget makers that make your widget worldwide then getting to know them, where they operate, how they go to market is quite easy to do. (If you think
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Update your goals and methods At this time of year, we start to come out of the winter hibernation and we start to think about spring cleaning in the home, but also in our businesses. For many businesses here in the UK the company year runs from April to March, so plans and strategies get
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What is it and how do you use it? Sales enablement is a term that has become a lot more prevalent in the B2B world. Sales enablement is a bridge between sales and marketing to achieve increased sales efficiency, ie more sales for lower acquisition costs. Isn’t that what every business wants? Higher conversion rates
Do you need marketing automation? It doesn’t matter how big or small your organisation is, maximising the conversion rates of each and every enquiry is an ideal. But how do you make sure that every inward contact is followed up? Every one of them is qualified and nurtured until sales ready? You could try a
Why should you use marketing automation? Read More »
The majority of the time, the focus is on gaining leads, converting enquiries to sales, but there is always a place for internal marketing too. What is internal marketing? Internal marketing is marketing aimed at your staff. It can be as simple as a monthly newsletter recognising new starters, promotions, retirements, large order wins, upcoming
Internal marketing: why the poor relation is so important Read More »
For many people marketing is the colouring in and pretty pictures department. They see the flash ads on the billboards and TV and think that is what it is all about. Of course, that is not correct so how does marketing prove its worth and discard that poor image? How can marketing accountability be made
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If you are selling to consumers then there are probably one or two people involved in the decision to buy, and you have buyer personas set up. However, if you are a business-to-business organisation then often the sales and marketing cycle is more complicated. There are typically more people involved, and any one of them
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You are a small business, so that means going it alone doesn’t it? No, it most certainly does not. As building links with your clients you can build links with other businesses as strategic partnerships. What are strategic partnerships? It is a posh way of saying complementary businesses with whom you build links. As you
Strategic Partnerships: Leverage to the benefit of your business Read More »
