Strategy

Business Mentoring

What is Business Mentoring and what should you expect? Many start-up and small organisations think that they have to have all the answers and do everything themselves. That is not so. I have discussed previously when you should look to have additional external help. That article looked at taking on admin support, but sometimes you […]

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Competitor analysis

Getting to know your competitors Identifying who your competitors are for some organisations is easy, so their competitor analysis is straightforward. For example, if there are four widget makers that make your widget worldwide then getting to know them, where they operate, how they go to market is quite easy to do. (If you think

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Sales Enablement

What is it and how do you use it? Sales enablement is a term that has become a lot more prevalent in the B2B world. Sales enablement is a bridge between sales and marketing to achieve increased sales efficiency, ie more sales for lower acquisition costs. Isn’t that what every business wants? Higher conversion rates

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Internal marketing: why the poor relation is so important

The majority of the time, the focus is on gaining leads, converting enquiries to sales, but there is always a place for internal marketing too. What is internal marketing? Internal marketing is marketing aimed at your staff. It can be as simple as a monthly newsletter recognising new starters, promotions, retirements, large order wins, upcoming

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Marketing Accountability

For many people marketing is the colouring in and pretty pictures department. They see the flash ads on the billboards and TV and think that is what it is all about. Of course, that is not correct so how does marketing prove its worth and discard that poor image? How can marketing accountability be made

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