What is it and how do you use it? Sales enablement is a term that has become a lot more prevalent in the B2B world. Sales enablement is a bridge between sales and marketing to achieve increased sales efficiency, ie more sales for lower acquisition costs. Isn’t that what every business wants? Higher conversion rates […]
Do you need marketing automation? It doesn’t matter how big or small your organisation is, maximising the conversion rates of each and every enquiry is an ideal. But how do you make sure that every inward contact is followed up? Every one of them is qualified and nurtured until sales ready? You could try a
Why should you use marketing automation? Read More »
We all know that good quality content is going to be key. But what makes it good? Is it aimed at your audience in the way that they want to be communicated with? Is it detailed enough, but not over detailed (you have to leave them something to contact you about after all)? How can
Good quality content Read More »
Many organisations spend copious amounts of time and effort in planning their various marketing campaigns. Yes, they will analyse the additional sales generated and if against targets, BUT they do not spend the time on analysing what could have been done better, what went well – there is no campaign debrief. What is a campaign
Campaign debrief – what and why? Read More »
The majority of the time, the focus is on gaining leads, converting enquiries to sales, but there is always a place for internal marketing too. What is internal marketing? Internal marketing is marketing aimed at your staff. It can be as simple as a monthly newsletter recognising new starters, promotions, retirements, large order wins, upcoming
Internal marketing: why the poor relation is so important Read More »
For many people marketing is the colouring in and pretty pictures department. They see the flash ads on the billboards and TV and think that is what it is all about. Of course, that is not correct so how does marketing prove its worth and discard that poor image? How can marketing accountability be made
Marketing Accountability Read More »
If you are selling to consumers then there are probably one or two people involved in the decision to buy, and you have buyer personas set up. However, if you are a business-to-business organisation then often the sales and marketing cycle is more complicated. There are typically more people involved, and any one of them
Defining the B2B DMU Read More »
You are a small business, so that means going it alone doesn’t it? No, it most certainly does not. As building links with your clients you can build links with other businesses as strategic partnerships. What are strategic partnerships? It is a posh way of saying complementary businesses with whom you build links. As you
Strategic Partnerships: Leverage to the benefit of your business Read More »
We all know the a rose by any other name would smell as sweet saying, but whether you are looking for a name for your business or your new offering, finding a name is one of the hardest things that you will need to do. What should you look out for? Easy to remember –
Running your own business is a series of learnings and challenges. At first you want to try and do everything yourself, partly because you haven’t got the revenue to do otherwise, but as your business grows are you spending your time on running the business instead of doing the business? Should you ask for help?
When should you ask for help? Read More »
