Categories

Mission Statement

When we discussed the Business Plan the mission statement is one of the first things that you need to have at the top of the plan. Often though it is one of the last things that is developed. So hard, so important A mission statement sums up your company, why you are in business, what …

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Business Planning

Undertaking the business planning process is a task a lot of founders find lengthy. In the course of this article we will cover key questions to ask yourself and areas that should or could be included. Who are you writing it for? Yourself, staff knowledge, investors? If the latter what type of investors? The answer …

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Why use case studies?

From earliest childhood, we all love to read or hear a story, so having a client agree to give a case study provides your organisation a powerful piece. Case studies are an elongated testimonial, a reference with details, a story of steps taken. For your prospects it gives credibility, especially if from the same industry. …

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CSR

What is CSR, and how can you leverage it? CSR stands for Corporate Social Responsibility. It is not about greenwashing or doing things for how they look, but it is about how the company supports the wider community, without being legally bound to do so. It is done because the business is aware of the …

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Mentoring Session

Business Mentoring

What is Business Mentoring and what should you expect? Many start-up and small organisations think that they have to have all the answers and do everything themselves. That is not so. I have discussed previously when you should look to have additional external help. That article looked at taking on admin support, but sometimes you …

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Competitor analysis

Getting to know your competitors Identifying who your competitors are for some organisations is easy, so their competitor analysis is straightforward. For example, if there are four widget makers that make your widget worldwide then getting to know them, where they operate, how they go to market is quite easy to do. (If you think …

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