It would be easy to think that 2021 is going to be the same as 2020, after all we are back in lockdown, but there are many reasons to be hopeful. The vaccine is being rolled out, which will allow the hospitality and beauty / grooming sectors to reopen again. Of course, if you are […]
New Year: New Challenges or New Opportunities? Read More »
These are all things to keep in mind, no matter what 2021 throws at us: 1. The vaccine is being rolled out, so keep calm and carry on. Even IF a future mutation isn’t covered by the current vaccine, with the new technology we are talking minor tweak as opposed to starting from scratch, so
12 Things to remember in 2021 Read More »
You have your offering, but you are not sure how to price it. So, what do you need to consider? Well, that depends on what your offering is, so below I run through the most frequently used pricing strategies for you to select the best one for you. Cost plus: This is typically used with
Pricing Strategies Read More »
What do you need to consider in your product launch? How do you stand out from the crowd? In reality, before you develop a new product, you should complete an analysis of market size, optimal pricing and ideal target audience. As a marketing consultant it was hard to tell one start-up that they had spent
Demystifying the product launch Read More »
As a business you know that you want to outsource a specific task, but how do you go about choosing suppliers to ensure a good fit? This is something that I am asked quite frequently. If the supplier relationship is for ongoing work, or for a complex project, then more than just price that will
Choosing suppliers for your business Read More »
What is the difference between a marketing strategy and a marketing plan? This is something that causes confusion. Here at Cutthrough Marketing people ask us for a Marketing Strategy but then want to know why the marketing calendars do not define every detail of the campaigns. Put simply, the marketing strategy is your long-term path
Marketing strategy or marketing plan Read More »
2020 is inching towards a close – take a deep breath – but don’t expect everything to reset on January 1st as Big Ben’s chimes come to an end at 12am. We may wish it to be so, but unfortunately we can not make it so. Normally when it comes to planning time of the
2021 Planning: Key Considerations Read More »
There is a hefty, and often heated, discussion about the quantity or quality of enquiries. Many people think that marketing is about getting enquiries in at the top of the sales funnel. The more enquiries the better. But is that really the case? Well no! It is quality of enquiry that matters. Fewer enquiries from
Quality or quantity for enquiries? Read More »
Remove the shock – have accurate market information There are two main ways of getting the accurate data and market intelligence you need: Primary research and secondary research. Primary research Primary research is when you go out and ask people. This can be focus groups, surveys (online, offline) or polls. However, as you can not
How do you get accurate data for decisions? Read More »
I know that there are a lot of unknowns still out there regarding 2021, but any business has to start looking at next year. So how to cope with all those unknowns? Brexit – will there be a deal or not? Well that is still very much up in the air, but if you
