Quality over quantity
Sometimes less is more! Always prioritise quality over quantity, whether leads, fans and followers or how many e-shots you send out. Catrina Clulow
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Objectives
Know where you want to get to and then plan your activities to get you there. Concentrate on your own path not that of following your competitors every action. Catrina Clulow
Marketing activity
Why are we doing this? When….? How….? Who ….? What…? Where….? The basic questions you need to ask for each marketing activity to decide whether to do it or not, no matter how big or small your company. Catrina Clulow
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Measures of success
Always have measures of success for each campaign, then measure and learn. There’s always something that can be improved in every marketing campaign whether or not you hit the targets. Catrina Clulow
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Return on Investment
Want to know if you should do a specific marketing activity? Will the projected results earn you more money than leaving the money in the bank? If so do it, if not don’t! ROI is king. Catrina Clulow
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What are the components of a marketing toolkit?
Just think about it for a second and see what you can come up with. … … … Done thinking? Well some of the traditional things that you can use are: advertising (press, outdoor, radio and TV); direct mail/ direct email; exhibitions; leaflet drops; PR; seminars; shop window displays; telemarketing; website; workshops. But what about
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