So, you want more customers, but who else do you need to influence to be truly successful? Typically, you’ll have between 8 and 12 stakeholders, but the largest mapping we’ve done so far has been 23 different stakeholders. What are stakeholders? A stakeholder is a group / company / organisation / person that is directly […]
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Undertaking the business planning process is a task a lot of founders find lengthy. In the course of this article we will cover key questions to ask yourself and areas that should or could be included. Who are you writing it for? Yourself, staff knowledge, investors? If the latter what type of investors? The answer
From earliest childhood, we all love to read or hear a story, so having a client agree to give a case study provides your organisation a powerful piece. Case studies are an elongated testimonial, a reference with details, a story of steps taken. For your prospects it gives credibility, especially if from the same industry.
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What is CSR, and how can you leverage it? CSR stands for Corporate Social Responsibility. It is not about greenwashing or doing things for how they look, but it is about how the company supports the wider community, without being legally bound to do so. It is done because the business is aware of the
Rebuild your piece of the economy The various parts of the UK may be coming out of lockdown at varying speeds and in differing orders which makes it all a little confusing. BUT as the numbers of vaccines go up, the lockdown is easing. We all hope that this is the last one, but if
Reopening after lockdown Read More »
What is Business Mentoring and what should you expect? Many start-up and small organisations think that they have to have all the answers and do everything themselves. That is not so. I have discussed previously when you should look to have additional external help. That article looked at taking on admin support, but sometimes you
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Are you ready for Business Continuity Challenges? This past couple of years has been a challenge for many businesses, ours included, but have you used the time well to be able to cope with upcoming business continuity challenges? A while back I went to my home office, opened up, but no electricity. We had been
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Getting to know your competitors Identifying who your competitors are for some organisations is easy, so their competitor analysis is straightforward. For example, if there are four widget makers that make your widget worldwide then getting to know them, where they operate, how they go to market is quite easy to do. (If you think
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Update your goals and methods At this time of year, we start to come out of the winter hibernation and we start to think about spring cleaning in the home, but also in our businesses. For many businesses here in the UK the company year runs from April to March, so plans and strategies get
Spring Clean your Business Plan Read More »
What is it and how do you use it? Sales enablement is a term that has become a lot more prevalent in the B2B world. Sales enablement is a bridge between sales and marketing to achieve increased sales efficiency, ie more sales for lower acquisition costs. Isn’t that what every business wants? Higher conversion rates
