Ever wondered how to measure your marketing activities?
Ever wondered what you should measure and what is just fluff and time wasting?
If so, this workbook is for you.
Measuring Marketing Success takes you through the KPIs that you can and those you should measure in marketing.
After the definitions and demystifying of the marketing jargon, the workbook covers the ways of capturing and using the data. You then can decide which KPIs you are going to use in measuring marketing success. You will define what the targets look like and how you are going to deliver the information to any other individuals or stakeholders.
