To ensure that you have all your markets covered whether regional, vertical or product range, this planning sheet gives you the overview. More importantly it estimates your ROR and ROI before you even conduct the activity. It takes into account those hidden costs too such as travel and entertainment. By entering the actual figures after the activity then you have more accurate information for the following planning cycle. Let the spreadsheet take the strain in all the calculations so you can concentrate on the right activities to deliver your objectives.