Remove the shock – have accurate market information There are two main ways of getting the accurate data and market intelligence you need: Primary research and secondary research. Primary research Primary research is when you go out and ask people. This can be focus groups, surveys (online, offline) or polls. However, as you can not […]
How do you get accurate data for decisions? Read More »
I know that there are a lot of unknowns still out there regarding 2021, but any business has to start looking at next year. So how to cope with all those unknowns? Brexit – will there be a deal or not? Well that is still very much up in the air, but if you
A couple of years back I had a conversation with someone who wanted a business plan writing by the end of Wednesday, when only contacting me on Monday lunchtime suitable to pitch for millions of pounds from investors, they then wanted to pay a pittance for it. They expected to make a decision by the
There is no one golden rule on how do you set a marketing budget. It all depends on the size of the business, the strategic aims, the market that you are in (FMCG v B2B for example) and your market share. So how? Well let’s take each one of the above in turn. Size Size
How do you set a marketing budget? Read More »
No, I’m not talking about swotting for an exam or killing a fly with a rolled-up newspaper, but when is the last time you took a look at your company’s SWOT? I mean really took a look, examined it and updated it. In these times of turmoil, knowing your Strengths, Weaknesses, Opportunities and Threats can
When was the last time you had a swot? Read More »
In today’s environment of local lockdowns, work from home, go to work, no please work from home, then a business has to be as agile and flexible as possible to flourish. So, restaurants doing takeaways is something quite frequent, but 41 London restaurants have gone even further by packing up the ingredients for a meal
Are you pivoting or shuffling? Read More »
We speak to many companies during our day to day business, whether we are writing their business plan or not. There are so many of them that can not answer the basic question “What does success look like in 1 year, 3 years and 5 years’ time?” Frequently the answer is “erm”. If you don’t
What does success look like? Read More »
PESTLE is a term used in Marketing. It’s all to do with market analysis. What does it stand for? P = political situation E = economic S = socio-cultural T = technological L = legal E = environmental Is it relevant to you? Some people will think that market analysis isn’t relevant for them, but
PESTLE why is it important? Read More »
In last week’s blog we spoke about the bright possibilities during the dark times. So, if you decide to follow your dream and start a business what do you need? Of course, you need the idea, the energy and the enthusiasm to get going. What else? An idea of who your ideal customers are. What
What do you need for a new business? Read More »
For many people the next couple of months will be very stressful. The Government backed furlough scheme is due to finish at the end of October. I say due to as Germany have today (26 August 2020) extended theirs again. As the furlough schemes end, then companies may not be able to retain staff as
New beginnings in dark times Read More »
