Don’t just turn up to an exhibition and expect people to queue up to talk to you if you’ve not told them ahead of time you will be there: Tell people you are going to be there so that they seek you out and then tell people that you were there so that they look out […]
Sometimes less is more! Always prioritise quality over quantity, whether leads, fans and followers or how many e-shots you send out. Catrina Clulow
Quality over quantity Read More »
Know where you want to get to and then plan your activities to get you there. Concentrate on your own path not that of following your competitors every action. Catrina Clulow
Why are we doing this? When….? How….? Who ….? What…? Where….? The basic questions you need to ask for each marketing activity to decide whether to do it or not, no matter how big or small your company. Catrina Clulow
Marketing activity Read More »
Always have measures of success for each campaign, then measure and learn. There’s always something that can be improved in every marketing campaign whether or not you hit the targets. Catrina Clulow
Measures of success Read More »
Want to know if you should do a specific marketing activity? Will the projected results earn you more money than leaving the money in the bank? If so do it, if not don’t! ROI is king. Catrina Clulow
Return on Investment Read More »
