The concept of a Fractional CMO is quite new in Europe but has been around for a while longer in the US. A Fractional CMO works for you a fraction of the time but for a fraction of the cost.
A Fractional CMO is a part of your team, not an external consultant, not an interim. As such they are invested in your success just as a full-time CMO would be.
As they only work part-time hours then they typically concentrate on those things that are going to make the biggest impact for you. They are laser focused on your success.
Costs differentiation
When would I need a Fractional CMO?
Strategic direction
Sometimes, you need the strategic guidance of a Chief Marketing Officer or Marketing Director, but you really can’t justify the salary at the moment.
Maybe you are getting ready for a funding round and want to have the strongest argument possible.
Maybe you have some junior marketing staff and you want to ensure you are getting the best out of them.
Maybe as the founder and CEO you are just spinning too many plates you want to offload some of the workload so you can concentrate on what you do best.
Fill the gap
Maybe you are between CMOs or Marketing Directors and need someone to keep the ship steady while you recruit, as that can take 3-4 months to find someone, sometimes more, and then they could be on 3-6 months’ notice period too.
Business doesn’t stop in those situations, but as the CEO do you have the capacity to take on overseeing the marketing as well?
Project Manage
You have a large one-off project where you need an external pair of hands, for example, to steer the rebranding exercise or harmonisation of messaging post-merger.
We offer three levels of package depending on what your needs are:
Fractional CMO
Lite
You are trialling the concept or you have a junior team which needs a little guidance.
With the Lite Package you get 16 hours a month working with you and your team to ensure that you are on the right strategy path and how to get the best out of the tactics that you are employing. Anything over the 16 hours will be agreed with you and charged at the normal hourly rate less 10%.
Of course, there is support between times where emails or WhatsApp messages will be answered before the end of the business day. If they are received outside of normal business hours then they will be answered before the end of the next business day.
Indicative £2300+VAT a month.
Fractional CMO Standard
You need more engagement, 10 hours a week dedicated to your business. Working with you and your team. Looking at strategic direction and the tactics needed to get there. You may want someone on your site for a full day a week, or you may prefer the 10 hours spread over the week with a regular senior management meeting plus stand-up meetings with the marketing team each day to move the needle.
If you need extra support over the 10 hours a week then we can agree additional hours at the normal hourly rate less 15%.
As with Lite you have support by email and WhatsApp in between hours dedicated to you. Again messages are answered before the end of the business day, or the next business day if received outside of normal business hours.
Indicative £4000+VAT a month
Fractional CMO Bespoke
Sometimes you will need more than what comes with the Lite or Standard package. Or you need flexibility of being able to scale the support up and down according to your business needs.
That is when we sit down together and work on what you do need and what that would look like, maybe some months would be a lot lighter than others, but if it helps you we’d calculate the full cost and then spread it across the months for your easier budgeting and cashflow.
We look at what email and WhatsApp support you need. If you need phone support within business hours, outside normal business hours or both. We could be available 24x7x365 but being on that standby has a surcharge.
To be honest the vast majority of Fractional CMO packages are bespoke, as each company’s needs are different.
£POA