For Start-Up and SME Technology Companies
01
What's keeping you awake at night?
Not knowing
- how to enter the market?
- how to identify your ideal client?
- how to build a consistent pipeline?
- how to get your pricing strategy right?
- how to build awareness that you exist?
Struggling to Sleep?
Can't find the answers?
02
Step-by-step to YOUR Strategy
Workshop 1: Where to?
Your aims, your objectives, your mission, your vision, your value proposition, your USPs
Workshop 2: Who to?
Who is the ideal client? What do they look like? Where do they look for information? Does your current messaging speak to them?
Workshop 3: The external?
Where do you fit today? Your competitors? Any external influences you need to be aware of? Who are your stakeholders? SWOT?
After the Workshops?
A detailed marketing strategy is written up for you.
Then to guide you through the implementation for the remainder of the 6 months: Your consultant stands with you - one day a week dedicated to you - advising, supporting, being a member of your team to drive your success.
03
FAQ
What is included in this package?
The discovery of a clear path of where you want to be and why. A clear plan of how to go to market and promote the company. A plan for a steady stream of leads – in short, a good night’s sleep!
3 workshops, a detailed marketing strategy, a day a week for the 6 months to guide and oversee implementation of the strategy.
Being your sounding board.
Who needs to be involved from our side?
To get the best results then as well as the C-suite, you should include your sales team as well as the lead developer / product manager.
It won’t take too much of their time, but it will give the company a direction that they buy into for increased motivation and results.
How much time is needed from our staff?
Each workshop is c.3 hours long. In addition we advise that there is a weekly conference call / meeting to review where you are at, where you need to be, and the next steps.
The one thing that is true of all plans is the need to change them when needed (Covid was an excellent example).
What form of contact do we have with our consultant?
In addition to the workshops, a day a week for the 6 months duration, plus email / Teams messaging support in between times.
What about after the 6 months?
You will have your strategy in place.
You may decide to book a Fractional CMO package with us, or maybe you will have recruited in house resource.
It really is up to you and what's right for your business!
04
What YOUR future looks like...
Relaxed C-suite
Invested & Happy Team
Sales Increasing
05
What's the Investment?
As Strategy for Success Package.
£24,000 spread over 6 monthly payments of £4,000 each for the workshops, the strategy development and the one day a week consultancy.
Marketing Strategy
With the three workshops: £8,000.
Without the workshops: £3,900
Payable in two payments 50% up front 50% before final strategy delivered
All Fees Exclude VAT
Consultancy
A full day of consultancy £750.
Payable 50% of the series booked up front, then monthly.